Our Knowledge
Knowledge is like a good story, it should always be shared.
Learn all the latest news, events, and insights from the team at Fountain.
WE NEED TO TALK ABOUT SGE – Part Two
SGE (Search Generative Experience) is the big change coming to Google’s search results pages. Head of SEO Matt Meazey talks here on a very general level, about what we need to think about in the context of these imminent changes to Google.
What do you call your buns?
BBC Breakfast talked about the importance of localised language. It really struck a chord. Why? We recently did a webinar on the relationship between localisation of language and local SEO. And it’s hugely important for your brand.
WE NEED TO TALK ABOUT SGE
There are big changes afoot in search engines. Your brand needs to take action. SGE stands for Search Generative Experience. It’s a new way of displaying search results, using AI to summarise information, that will change the look and feel of Google – and the way that people use it, forever.
Don’t panic, no-one panic. It’s reactive PR time. (Part one)
Seen an article from your dream publication you wish would mention your brand and wondered how your competitors have been featured as an “expert”? The answer, reactive PR.
Website migrations & the impact on your SEO.
Site migrations are necessary for many reasons – from rebranding to simply requiring a ‘bit of a refresh’ to updating an outdated website.
Time to give remote working the Boot(s)?
Imagine, if you can, a time when a virus shuts down the workplace as we know it, and businesses had to scramble to set up their teams to be able to work from home full time.
Got every drop out of your ’23/24 budget?
Got every drop out of your ’23/24 budget? Katie Trout, Senior Account Director says use it or lose it!
Corrr Google, that’s a big update.
It’s that time again. Google has announced its first core update of 2024 and it looks like it’s going to be a biggy.
Designing for the Future: How AI Can Supercharge Creativity.
As a designer, I’ve had my fair share of doubts about AI creeping into the creative world. Is it a helper or a threat?
AI in Digital Marketing: The evolution of ChatGPT.
AI continues to evolve. OpenAI’s large language model, ChatGPT, has a new version: 4.0! To test its evolution, we wanted to see how it would react to the same prompt given to 3.5…
Generative AI – Where we are now
Performance Max leverages AI in a way that revolutionised how ad assets are created and managed.
Amazon Ads – Like the old days of PPC (sort of)
Cast your mind back to a time where you were making manual bid adjustments in Google Ads – daily.
