Our Knowledge
Knowledge is like a good story, it should always be shared.
Learn all the latest news, events, and insights from the team at Fountain.
What’s in a name?
When it comes to brands changing their name, it can happen for a myriad of reasons. And for some, it may not be smooth sailing.
Never trust a company that has a ping-pong table.
Having a ping-pong table isn’t enough to make somewhere a great place to work, nor is organised Friday drinks or free fruit.
The importance of networking.
Networking and business events can be painful; awkward silences, vacant looks and the inevitable repetition of who you are, where you’re from and what you do.
Futureproofing your measurement – what to implement.
If you work in digital marketing, you’re probably aware of the need to “futureproof measurement” – but how do you do this? And how do you get started?
GA4: Frequently Asked Questions.
We’ve put together a list of our clients’ commonly asked questions in response to Google sunsetting UA on 1 July 2023 to help everyone get ready for the shift.
Future of Measurement.
Our Senior PPC Consultant, Gemma, talks about how businesses can continue to measure when Google remove cookies on 1 July 2023.
5 clear steps to achieve your sustainability goals.
In this article, we give you 5 clear steps that your business can follow to respond in a bold and appropriate way to the climate emergency.
From Carbon to Cookies: Assessing the e-commerce marketing landscape in 2022 & beyond.
We all know that online shopping shifted dramatically in the last two years as consumers were almost forced to go online to get access to retailers and brands.
The importance of forecasting – how to minimise waste from the outset.
To build trust and communication between marketing and your key stakeholders, accurate forecasting is the key.
The importance of SEO for the Grocery Industry.
Getting to the top of Google is hard; competition is fierce in all industries but none more so than within the grocery sector.
Do you have the best SEO and PPC strategy for 2022?
Following the near-constant disruption of 2021, it looks likely that 2022 will bring both challenges and opportunities for businesses and consumers.
Shifting marketing and consumer trends in retail and e-commerce for 2022.
We discuss some of the key changes and challenges that retailers will face over the coming years, to ensure they meet both consumer and shareholder expectations.
