A laser-focused approach
At Fountain, our programmes are designed to increase the conversion potential of your traffic. We use an insight-led approach to uncover any obstacles to conversion your audience may face, and then devise an action plan to overcome them.
We combine detailed research with customer data – not anecdotal evidence, or broad assumptions. This focuses our test ideas on the areas that will have the biggest impact on your business.
Testing, tailored to your audience
Using the insights we have gathered, we create a strategic roadmap of actionable recommendations and hypotheses for testing. This could be anything from layout changes to content or messaging updates to amplify your value proposition and showcase the benefits of your products or services.
A/B testing of our data-driven hypotheses helps to remove the risk – so you don’t have to rely on “gut feeling” or “best practice” decisions that could potentially have a negative impact.
Boost your conversions
We work closely with our paid media and SEO teams to ensure an optimised journey from advert to conversion.
A/B testing allows us to validate whether an idea will have a positive impact or not. All tests are then followed up with a full analysis, including a breakdown of performance by segment, and a plan for your next steps.
Winning test variants can then be placed on your site, so that you can reap the benefits and boost your conversion rates.