We create high-quality, relevant links that are actually within your sector – to focus on your audience (and delivering what they want).
The secret sauce? Proactive and reactive PR. And you’ll start to see that digital PR impacts your marketing activities too. Improve visibility on your brand awareness campaigns by building quality links. Amplify your brand and its products through coverage in industry-based titles.
And, get in front of your customers, casting your business as a thought leader in your sphere.
A strong three-stage approach
Our experienced digital PR team place value on the relevance and authority of publications. And to secure placements in the right publications, your brand will need a robust approach:
Discovery and planning
Any digital PR campaign worth its salt has two key factors at its core: a firm understanding of the client and strong content ideas. We identify trending topics in your industry and put a plan in place for building the right type of backlinks from the right places across the web. It’s about creating content that’s useful for your customers and key industry-based publications, not the search engines.
Identify the right publications (and journalists)
We create and build relationships with relevant journalists for powerful outreach campaigns. This stage involves finding the right people at targeted publications, and starting to build relationships with the key players in each sector. The end goal of all this? To have a bank of relevant publications that we can consistently receive features and backlinks from, strengthening your overall brand and website.
To succeed in the competitive digital world, you need content that drives organic users to your website through targeted long-tail keywords, alongside content that can be used for proactive outreach to relevant publications. This content is created in-house by our team of experienced copywriters.
Ready, steady, go
Now, our digital PR experts work their magic to bring more coverage and backlinks to the website. During this stage, we will reach out to key journalists and work with them in a bid to see your content placed in their publications. Alongside this proactive outreach, our team are always on the lookout for reactive opportunities to get your content placed too.
Far beyond the basics
We know digital PR inside out. But we delve even deeper to give you the full spectrum of services, including:
- Proactive distribution to local, regional, international, and trade press
- Reactive PR
- Content ideation
- Content creation
- Unlinked mentions research and reclamation
- Broken backlink fixes and ongoing monitoring
The result? You’ll be confident that we’re covering all bases and your reach is widening every day.
Want to know more? Then the Digital PR Playbook is for you!
We created the Playbook to give you the in’s and out’s of the service and how Digital PR would work for you.
- What Digital PR is and why it’s important
- How Digital PR and traditional PR can and should work together
- Services we offer (including content creation)
- Case studies for both reactive and proactive Digital PR across a range of industries