When we start working with you, we complete an initial assessment of what’s being tracked and measured, along with their accuracy compared to your CRM/single source of truth.
This way, we can understand the measurement gaps. Because however accurate you think your goals may be, it’s always important to check.
A measured growth strategy
We’ll work on each ad platform that forms part of your growth strategy to make sure all valuable actions are being measured. From engagement and adding to basket, to sales and revenue based on your campaign goals, we’ll make sure everything is covered.
For companies where the sale takes place offline or over the phone, understanding lead quality and value can be done with accurate goal set-up. This enables us to optimise more effectively – therefore driving better results and leading to more profit for your business.
Analytics that work for you
With measurement and tracking changing, and the introduction of Google Analytics 4 (GA4), we use the tools that analytics and ad platforms offer to support conversion modelling. Meaning that your campaigns aren’t negatively impacted by the loss of data from users who opt not to be tracked online.
Whether it’s enhanced conversions for Google Ads, Meta’s Conversions API or conversion events in GA4, we’ll help you to wade through the jargon with a clear implementation plan.
So you can be prepared for the here and now, as well as any challenges faced in the future.