Our Knowledge
Knowledge is like a good story, it should always be shared.
Learn all the latest news, events, and insights from the team at Fountain.
GA4: Frequently Asked Questions.
We’ve put together a list of our clients’ commonly asked questions in response to Google sunsetting UA on 1 July 2023 to help everyone get ready for the shift.
Future of Measurement.
Our Senior PPC Consultant, Gemma, talks about how businesses can continue to measure when Google remove cookies on 1 July 2023.
5 clear steps to achieve your sustainability goals.
In this article, we give you 5 clear steps that your business can follow to respond in a bold and appropriate way to the climate emergency.
From Carbon to Cookies: Assessing the e-commerce marketing landscape in 2022 & beyond.
We all know that online shopping shifted dramatically in the last two years as consumers were almost forced to go online to get access to retailers and brands.
The importance of forecasting – how to minimise waste from the outset.
To build trust and communication between marketing and your key stakeholders, accurate forecasting is the key.
The importance of SEO for the Grocery Industry.
Getting to the top of Google is hard; competition is fierce in all industries but none more so than within the grocery sector.
Do you have the best SEO and PPC strategy for 2022?
Following the near-constant disruption of 2021, it looks likely that 2022 will bring both challenges and opportunities for businesses and consumers.
Shifting marketing and consumer trends in retail and e-commerce for 2022.
We discuss some of the key changes and challenges that retailers will face over the coming years, to ensure they meet both consumer and shareholder expectations.
The demise of 3rd party Cookies.
Since the start of 2020, when Google announced the upcoming change to cookies in Chrome, our team has conducted in-depth research.
Google Cookie Update.
As of May 2018, GDPR came into effect to protect user data. This changed how we store and use data, and the laws mean you can get fined.
Facebook tracking and the Apple iOS 14.5 update.
We explain what the release of Apple iOS 14.5 means for your business, what you can do to rectify these changes, and what we’re doing for our clients.
What Drives Online Searches? And How Knowing This Can Improve ROI.
Knowing the motives of your audience is key in search engine paid marketing ads and SEO.
