Work with an agency who puts your profit first
We combine our own tech with the best AI and most experienced people we could find…
Get in touchYou want to take market share. That means you need a different agency from the type your competitors are using. Fortunately, you’ve found us. Just ask Google.
They looked at digital campaigns from 1100 of their Premier Partner Agencies in 58 countries. And they said our approach was the best in the world for growing businesses online. To this day, we’re the only agency to win this coveted award. Google chose our people, our culture and our technology. But, primarily, they loved our philosophy:
Profit on Ad Spend. Not revenue.
The industry default is ROAS — a revenue metric. It tells you how much you sold, not how much you made. You can hit a 5× ROAS and still be losing money on half your products.
We work to POAS — Profit on Ad Spend — connecting actual product margins to ad performance, so we optimise for the most profitable sale, not the biggest one.
Numbers don’t lie. Especially not to us. Same budget, better results.
1. Your goals
What does success look like for you? Successful campaigns start at the end, with your goals, your ambition and your bottom line. We start with your strategy and two big questions: how many customers do you want and how much do you want to pay for them?
2. Forecasting
What do you need to feel confident? Great marketing is made in a spreadsheet. We help startups and established brands crunch their numbers and validate strategy long before it’s executed. If it’s not viable, we won’t waste your time. That’s why we turn away 64% of the customers we engage with.
3. Tracking & measurement
How can you identify what’s working? There’s no magic metric. Instead, we measure the entire funnel and all your activity across sales and marketing. There’s no guesswork about how to spend your resources, just targeted action where we know it’ll drive profitability.
4. 80/20 analysis
Where are your most profitable customers? Not all customers are created equal. Why would your marketing treat them equally? In a world where 20% of your customers account for 80% of your business, we’ll get you in front of the right people, at the right time, with the right message.
5. Full-funnel optimisation
Are you optimising every single stage? If your marketing isn’t working hard at every stage of the funnel, it’s not working at all. We’ll draw from our hands-on experience to make every touchpoint perform. So your funnel delivers results that are greater than the sum of its parts.
6. Automation & technology
We built it because the market didnt. Fountain have a suite of products the help save our clients £1000s in wasted media each month, surpess bids on prodcuts that are not profitable, block fraudlent clients and focus on maximising POAS not just ROAS. We combine this with the very best technology we can find from around the world to give you a signifciant edge.
Tap into award-winning expertise.
Sure, we’re experts in digital marketing. But what sets us apart is the way we deploy the right skills to turn your ambitious goals into exponential growth.
Our case studiesStansted Express/Abellio
Reducing cost per acquisition: breathing life into existing campaigns.
Read moreAnimed
Order micro copy changes resulted in a 102% increase in scheduled orders added to Animed’s basket.
Read moreCanadian Pacific
A plan that got Canadian Pacific in front of 14.4M potential customers.
Read more
Award-winning services
Our team of experts specialise in Paid Media, Search Engine Optimisation, Conversion Rate Optimisation & Measurement.
