A people-first approach
As search engines become more intelligent, it’s vital that content is created for people first, not search engines. And that’s absolutely central to our approach at Fountain.
This people-first approach means we’re future-proofing clients against any future search engine algorithm changes. And these are becoming increasingly frequent as search engines become more intelligent.
Create relevant content
We carry out thorough audience and keyword research that unveils exactly what content needs to be written, rewritten, redistributed, or deleted.
Relevant, relatable content is the key to higher organic rankings and ultimately nurturing loyal and engaged users on your website.
If your organisation operates across multiple regions and countries, your content needs to resonate with local people. This could mean creating copy in the native language or simply understanding the cultural nuances.