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Have you ever wondered about those seemingly small actions users take on your website and if they contribute to your overall business objectives?


They’re micro conversions — the unsung heroes of an online strategy. While they might not be the final destination, these subtle yet significant interactions provide invaluable insights into your website users intent and interest.

Gemma Russell, our Head of Paid Media recorded a step by step guide about all those tiny things that can help achieve your ultimate conversion goals.