On the second Thursday of every month, we have a Learning Day at Fountain. As an agency, we block out from 10.00 to 16.00 (also providing a tasty lunch for the office-based folks) to dedicate to learning. Continuous learning and professional development is something we’re really passionate about.
We believe that continuous learning is the key to staying ahead of the game in the fast-paced world of marketing. By dedicating this time solely to learning, we’re ensuring that our team stays on top of the latest trends, tools, and techniques.
Past learning day sessions have covered topics like Excel, brand awareness, the components of amazing ads, profiling and linguistics, commercial awareness and LinkedIn, just to name a few! We always try and mix things up a little and aim to have a balance of internal and external speakers.
With UA sunsetting next month, we have had a lot of focus on GA4 recently. Our learning days provide the perfect opportunity for our team to deep dive into GA4’s nitty-gritty. By mastering this powerful tool, we can unlock valuable insights and supercharge our data-driven marketing strategies, ensuring that our clients benefit from this new measurement source.
Every month, we have at least two hours dedicated to independent learning. Our team can work with a colleague, or go solo and embark on a personal knowledge quest. Each team member gets to pick their topic of focus and dive deep into whatever tickles their fancy. From mastering the art of copywriting to exploring the realms of AI-driven marketing – the possibilities are endless. By embracing independent learning, we’re fostering a culture of curiosity and innovation.
Investing in learning days isn’t just a feel-good exercise; it’s a smart move for our wonderful team and our incredible clients. Here are just a few of the benefits:
- Cutting-edge expertise: Our team stays up to date with the latest marketing tools, strategies and trends. By being at the forefront of industry developments, we can bring fresh perspectives and innovative ideas to the table.
- Enhanced performance: With refined skills and newfound knowledge, our team can level up their game and deliver even better results for campaigns. Expect increased efficiency, creative problem-solving, and stellar outcomes.
- Continuous improvement: Learning is a never-ending journey, and we’re committed to evolving alongside the marketing landscape. By investing in our team’s professional development, we ensure that our delivery keeps getting better and better over time.