Those entering the industry or expanding their portfolio to include SEM – Search Engine Marketing, are faced with an incredible volume of information, new terminology and concepts to digest. It’s easy to become bogged down in learning, letting goals and outcomes remain parked to one side while new techniques are implemented.
But, successful digital campaigns depend on marketers remaining outcomes-focused at all times, preventing wasted media spend and ensuring new activities deliver maximum returns.
We recently shared some of our methodology in our Beginner’s Guide to Paid Search written for searchenginewatch.com.
It was a great opportunity for us to amalgamate practical implementation advice with ROI-focused strategy, helping marketers stay on track to achieve their goals.
Our Guide Covers:
- What is Paid Search and What Can it Do for You?
- How Does Paid Search Work?
- Basic Optimisation
- Five Common Pitfalls to Avoid
- Read the full guide for free here: