Canadian Pacific
How three Marketing experts formed a Dream Team—and put Canadian Pacific in front of 14.4M potential customers.
- 14.4m
impressions
- 2.4m
video views
- 125,000
website visits
Canadian Pacific are a railway company/operator
What we did
• Highly detailed media plan
• Data-science expertise
• Set-up and management of campaigns across multiple platforms
• Data-driven forecasting to reduce project risk
The results
• 14.4M impressions
• 2.4M video views
• 125,000 website visits
• Forecasts blown out the water
• Service now front of mind with senior logistics professionals
When Canadian Pacific (CP) successfully acquired new rail lines in Eastern Canada and the US, they had a remarkable new USP.
With access to the two main ports on the east coast, they could now offer the best coast-to-coast connectivity in Canada.
CP had a new superpower. The only problem? They didn’t yet have the customer awareness to match.
![](https://cdn.fountainpartnership.co.uk/wp-content/uploads/2024/07/efcea02bf284715e98a03acb5da5261a-48x0-c-default.jpg)
To find out more, read in full here.
Read moreWhat our customers say
“Fountain, Interval, and OK DAVE are more thorough than a large agency. They go above and beyond, and are transparent and easy to work with. I prefer to use their integrated model than go to a regular agency.”
Justyna Babski, Former Senior Manager of Marketing Communications, Canadian Pacific