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80/20 Analysis

Find and focus on your dream customers.

Not all customers are created equal. Why should your campaigns go after them equally?

In digital marketing, The Pareto Principle holds true: 80% of value comes from 20% of your customers. It’s our job to find you more like that 20%, improve the composition of your audience, and do that on repeat.

We’ll help you identify your 20%, reach them wherever they are, and take market share faster. All with a scientific approach that combines extensive research with your customer data, not anecdotal evidence or broad assumptions.

Optimisation is about prioritisation.

 

Define Quality

We’ll help you clarify what your best customers look like, based on things that really matter like lifetime value and profit.

 

Get More From Less

With our expert audience targeting, you’ll get leads and sales that truly affect the bottom line, not just volume-based vanity metrics.

Feed Your Funnel

We’ll carefully tailor your marketing funnel to vastly improve the probability your highest value audience become loyal customers.

The right place, at the right time.

Your dream customer almost certainly spends plenty of time in front of a screen, so the challenge isn’t getting into their lives. It’s discovering where they go and, in turn, where your creative needs to be.

We analyse your existing customer data and the wider market in order to understand the digital lifestyle of your key audience. It’s an intimate understanding of what your dream customers are doing and, crucially, how we can win their attention and turn them into quality leads.

Emphasis, not exclusion.

80/20 is a good rule of thumb and, in our experience, an effective way to maximise the commercial impact of your digital marketing. But it’s not about limiting your options or prioritising one customer at the cost of every other.

We’ll help you concentrate your efforts where they’ll deliver the biggest value, then we’ll recommend more cost-effective ways to expand your reach beyond that top 20%. It’s a nuanced, balanced approach that gives you the best of both worlds.

Every step matters.

Full-funnel Optimisation is a holistic marketing philosophy that keeps strategy focussed on one goal; growth.