Digital Marketing Consultant | PPC
I am involved in developing and carrying out marketing strategies, and am the main point of contact for the client when it comes to technical queries or performance reports.
On a day-to-day basis, I manage PPC campaigns on different platforms including Google Ads, Microsoft Ads, Facebook Ads and Amazon Advertising.
Where did you work/study previously and how did it help you arrive at Fountain?
Eight years of experience in digital marketing, including both in-house and agency-side, which has given me a solid background in advertising for working in a top agency such as Fountain.
I have a BEng in Telecommunication Engineering, a Postgraduate Diploma in Journalism and an MA in Literary Translation.
What is it about Digital Marketing that you find interesting?
I like the mix of creativity and scientific approach needed to carry out a successful campaign. The fact that (almost) everything is measurable, so you can identify precisely what is working and what is not. That it is constantly evolving so it is always challenging and exciting.
What do you enjoy most about your role?
I enjoy learning about multiple industries, technologies, markets, and customers. Above all, I like the human element of it, and having to work together with a wide range of people including clients, colleagues and third-party representatives.
What do you like doing when not at work?
Being with my children, reading, cycling and going to the beach when I have the chance.