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Matthew Hartley

Digital Marketing Consultant | SEO

Biography

I have been brought in to define and grow the Digital PR side of SEO for Fountain. Initially I’ll need to put together a process that works for our clients, and then implement training for the SEO team.

Outside of this, I’ll be working with clients to implement Digital PR strategies that increase brand awareness and build natural backlinks to their website. My main goal is to build relationships with publications for our clients benefit!

What is your professional progression internally or externally? If external, how did it help you arrive at Fountain?

I have 5 years’ experience in Digital Marketing and the vast majority of that experience is in Content Marketing & Digital PR. I have worked for the same agency for 5 years prior to arriving at Fountain and have experience working with clients across a wide range of sectors.

From my time working in an agency setting, I’m used to the fast-paced nature of working that entails, and I feel Fountain is a natural progression for me, working with more renowned clients on a monthly basis.

What is it about Digital Marketing that you find most interesting?

Digital Marketing is an extremely fast-moving industry, so there’s always something new to learn. I find it really interesting looking into developing techniques for Digital PR and trying to implement them for clients. Finding out new ways of working and testing out new tools to increase coverage for clients is extremely satisfying too!

What do you enjoy most about your role?

In Digital Marketing no two days are the same and what works for one client, may not work for another. I love being able to be creative with the way we approach our campaigns, whilst building relationships with publications and seeing our clients work published on websites and in magazines.

What do you like doing when not at work?

I have two Jack Russells, so I like to get out and about with them, usually walking down Morecambe promenade. I’m also a big football fan and a long-suffering supporter of Morecambe FC.