Marcus co-founded Fountain in 2008. As Creative Director, his vision and passion for evidence based marketing is crucial to the company.
His essential skill is his ability to create marketing strategies for clients that actually, definitively work. He is the brain behind Fountain’s approach to delivering returns through evidence based marketing – and he is passionate about making the marketing industry better.
To Marcus, marketing is all about figures and results. He can’t abide the ‘fluffy’ approach that many agencies take. When working with clients he asks them how much the want to grow by, specifically, and then works backwards to create a strategy that allows them to hit their financial targets.
His favourite aspect of digital marketing is that we can track everything, gather evidence and ensure that no money is wasted.
“That’s what I love about marketing: finding people offering tremendous value and helping them reach more people. It’s what inspires me to keep going. At Fountain we are creating a team of passionate marketing consultants who want to help great organisations reach more people.”
Outside work, Marcus enjoys spending time with his son. He is an avid Norwich City fan and enjoys running and playing 5-a-side football. Having said that, Marcus never really switches off:
“I love my work. I’m always thinking about marketing – because it is about communication and sharing ideas in a way that is interesting and useful to the audience. Overall it’s about being interested in other people, their lives, their experience and how they perceive the world.”
You can read more about Marcus at his website: www.MarcusHemsley.com
Recent Publications and Contributions
Total Business Magazine, August 2018: How Sales and Marketing Combine to Improve ROI
Searchenginewatch.com, June 2018: Beginner’s Guide to Paid Search
The Drum, May 2018: Three strategies for dealing with post-GDPR disruption to digital marketing
eConsultancy, January 2018: SEO in 2018: Industry Experts Tell Marketers What They Need to Know