As Head of SEO, Matt’s main role at Fountain is to support the team with strategy creation ensuring all channels are working cohesively.
Matt’s agency experience started in 2013 but he also spent two years working for himself as a website designer. This experience really has helped think more holistically towards digital marketing, especially about the close relationships between SEO and CRO.
Matt loves thinking creatively and outside the box to maximise the chances of success. This combined with the technicalities and the ever-changing nature of SEO keeps things very interesting!
Although SEO can, in the main, be split into three main topics, there are 100s of different aspects to it, which require different thought processes. Technical SEO is very different from Digital PR for example but both require both a creative and analytical mind for it to work. He also enjoys pushing the creative boundaries, and supporting the team to do the same, when it comes to strategy creation.
Even as a long-suffering Norwich fan, Matt enjoys playing and watching football. He loves taking the dog out on long walks and eating anything that has pastry around it.