Kam Zubairi
CRO Lead

Biography
Kam specialises in boosting conversion rates through data-led optimisation strategies; taking a holistic approach to enhance every stage of the online journey, from the first click to final conversion.
His passion for digital marketing began early on in his career with a focus on business growth, but it was launching and scaling his own e-commerce business that sparked a deep interest in conversion rate optimisation. After selling the business, Kam joined Jellyfish, where he honed a broad range of CRO methodologies, frameworks, and technologies to drive significant, measurable growth for clients.
He thrives on the ever-evolving nature of digital marketing and is constantly mastering new tools and approaches to stay ahead and deliver impactful, cutting-edge strategies.