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  • 71%

    CPL reduction

  • 579%

    Lead increase

Results 2019 v 2022


From wasted spend to a positive ROI.


Double glazing installer based in East Anglia who wanted to switch their focus from traffic to increasing lead volumes whilst improving profitability.


Starting off by ensuring that tracking & measurement were accurate, then focussing on driving high quality leads with campaigns to raise awareness locally, whilst driving leads using targeted paid search activity.


Lead volumes increased significantly, and despite the focus on quality, the cost per lead also reduced helping to boost profitability.

  • +35%

    Increase in click throughs to quote

  • +21%

    Increase in quote completions

  • £114,846

    Additional revenue

Benefit led messaging to increase quotes.


First Home Improvements are a double-glazing installer in East Anglia, UK. They tasked us with continually growing quote requests to drive more sales.


Gathering insights from a heuristic analysis, testing a range of call to action (CTA) copy, focussed on benefit led, inclusive language.