As a Senior Account Director, it’s Chris’s job to have a holistic view of all the accounts under his belt and ensure the strategy we are implementing is adhering to the client’s commercial needs whilst aligning with their internal strategies. He supports the technical consultants, where needed, in overcoming challenges and helps clients devise short and long term digital strategies to achieve their goals as a business.
Chris comes from a background of automotive event management, but fell in love with digital marketing and helping brands establish themselves online. Transitioning from event management to digital marketing in 2016, he immersed himself in all that is digital and worked for an affiliate marketing agency called Optimise, with large corporate clients in the finance sector. They conditioned him to look at more than just ‘activities’ in marketing, focusing instead on what the ROI of those activities are and where the biggest ROI can be made. Wanting to branch out into wider digital marketing activities and still focus on ROI for clients, Chris knew he needed to start conversations with Fountain Partnership and hasn’t looked back since!
Chris loves that digital marketing is such a multifaceted form of marketing, there are so many opportunities at your fingertips to establish and grow brands. You don’t get this in other forms of traditional marketing – most are very cut and dry with the mediums you can use. With digital, there are literally hundreds of different platforms and hundreds of different approaches you can take to achieve your goals. Having these options when strategizing for a client makes the job super engaging and fulfilling.
Helping clients discover these opportunities and devising strategies to achieve their goals is definitely the favourite part of his role. Fountain deal with brands of all different shapes, sizes and fortes, which means no strategy and no day is the same!
Chris produces Drum’n’bass music and records vocalists from all different genres of music. It’s a true passion of his, so you’ll normally find him in the studio when not executing world-class marketing campaigns.