Drive long-term growth
The world of ecommerce marketing is fast-paced. And our agile paid media team are in the midst of it on a daily basis.
We work across Amazon, Google, Microsoft, paid social media, and programmatic ads to attract new and past customers.
Plus, we know platforms such as Shopify, WooCommerce, and Squarespace inside out.
We look under the bonnet of your business
Doing this lets us define the products and services that are the most popular and profitable. We can also identify areas for growth, niche markets, and untapped gems.
Understanding the lifetime value of your customers and acquisition cost is the key to translating your business objectives into clear digital marketing goals. So you can balance growth objectives with profitability, whether you’re a subscription business or FMCG company.
You want to drive long-term growth. And you need a long-term plan to hit the bigger objectives while remaining agile in the day-to-day. This lets you adapt to new trends and pivot within the budgets and media mix.
Paid Media knowledge
How User Generated Content is changing Digital Marketing.
We all know about the rise of TikTok in recent years and the proliferation of video content across social media platforms.
Optimise the Top of Funnel (for Engagement).
How would you like to generate more website engagement from your upper funnel digital marketing, without increasing your spend?
Emerging trends in the world of Paid Media.
There are two key emerging trends in the Paid Media industry that we’re adopting here at Fountain.
