Mubashira Dawood Batcha

Biography

Mubashira is a paid media marketer who combines data and creativity to develop campaigns that both connect with audiences and drive conversions.

She holds a bachelor’s degree in business administration and a master’s in marketing and strategy, with experience as a full-funnel digital marketer in fast-paced startups across diverse industries, including e-commerce and edtech.

Her passion for digital marketing was sparked during her undergraduate years when she discovered how online ads are targeted through a personal experience with a book she was browsing being retargeted to her on Instagram.

Mubashira thrives in the ever-evolving world of digital marketing, appreciating its foundation in empathy and human behaviour, and enjoys those moments when data insights and human understanding come together to reveal clear solutions. She says “I love it when the dots connect and I have that “Eureka” moment!!”

Outside of work, Mubashira loves listening to a good podcast on human psychology, working out at the gym, going on hikes, eating delicious pho, and spending time with her friends and family.