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Matthew Moore

Digital Marketing Executive | Conversion Rate Optimisation


What is your professional or academic background and how did it help you arrive at Fountain?
I started my career in publishing as an ad planner for print newspapers, but quickly decided to pursue more digitally focused roles when I noticed the growing trend towards Digital Marketing in the news industry. I then moved to a
Digital Marketing role in the Financial Services industry. I would use Search Engine Optimisation, Paid Media and Conversion Rate Optimisation to generate business online. This taught me to be commercially focused and showed me the importance of using these disciplines together. I studied marketing at university and was really inspired by consumer psychology and the way data is used to understand customers. I have specialist qualifications in Data Driven Marketing through the Institute of Data and Marketing. This qualification taught me how to use data to develop a deep understanding of a customer and how to target them effectively.

What is it about Digital Marketing that you find interesting?
I enjoy analysing and solving problems. Digital Marketing enables me to flex these skills and get a greater understanding of customers through data analysis.


What do you enjoy most about your role?
I choose to work in Conversion Rate Optimisation (CRO) because it is focused on the customer and uses data to figure out how they consume online. I enjoy understanding why people do what they do online, solving their problems and making things less difficult for them.

What do you like doing when not at work?
When I am not at work, I enjoy playing guitar and going to the gym. I am also Mental Health First Aid Qualified and a huge advocate for mental health in the workplace.