Digital Marketing Consultant | PPC
I work in Fountain’s PPC department, strategising and optimising client campaigns to achieve optimal results.
Where did you work/study previously and how did it help you arrive at Fountain?
I cut my digital marketing teeth in the SEO realm while working for a local newspaper. Eventually, I expanded on the digital elements of the work that I was doing and started to focus on performance marketing full time. This eventually lead me to Fountain, where the business focus and culture fit perfectly.
What is it about Digital Marketing that you find interesting?
I love number crunching, setting goals, and hitting them by analysing results and taking action to improve performance. I’m also really fascinated with how intricate digital marketing tools are becoming and love testing new targeting methods and formats.
What do you enjoy most about your role?
The best bit about my role is when targets are exceeded. Delivering a report with a better than forecasted ROI is very rewarding.
What do you like doing when not at work?
I’d call myself a musician, gamer, bookworm and rambler with an unhealthy balance between those four and sleep.