Jake currently leads Fountain's Canadian operation from his base in Calgary.
He has experience of working both in-house and agency side on both sides of the Atlantic, working with organisations ranging from start-ups to blue-chip multinationals.
Jake started off his career in recruitment for marketing and communications agencies, and often preferred the sound of the job he was recruiting for to his own. In 2010 he moved to Canada, working for a major independent oil and gas company on a variety of marketing projects. He’s known for his relationship building and ability to crunch numbers and then write something interesting about the trends he’s identified.
Jake is skilled at explaining complicated problems in simple terms, cutting through the fluff to find out what the root of an issue really is – an ideal fit for our results-focused approach to PPC. He really enjoys the evidence-driven approach to digital marketing Fountain takes, basing its recommendations on empirical data instead of supposition.
Jake sharing Fountain’s approach to Attribution Modelling at Canada’s Social West conference, 2019.
Outside of work, Jake is a passionate football fan (London IS Red), voracious reader and eater, and is really excited about being a Dad.
Head of Digital | Canada