Isabel Johnson

Isabel Johnson

Marketing and Events Manager

My job is to spread the Fountain gospel. I’m responsible for Fountain’s own marketing and events; making sure we stay front-of-mind for existing clients, and telling our story to people who don’t know us (yet).

I studied illustration at university, where I realised I much preferred talking about art and design to actually doing it. After interning at Lewis Moberly in London (and a brief hiatus working in a bar to pay for my trains there!), I went on to work in the Project Management department of a design agency here in Norwich. Here, I learnt the foundations of managing and strategising for brands. I was lucky enough to work with some great names, such as Bendicks, Kettle Chips and Lay & Wheeler, and it was also here that I learnt everything I know about The Importance of Filing Emails.

My most recent job was working for VisitNorwich, where most recently I was team lead for the rebrand of the Norwich place brand. A huge project, but a once-in-a-lifetime one, too.

The best bit about working at Fountain, hands down, is seeing the amazing work which happens here every day. The team are all wizards. I have never seen such digital gymnastics, nor such magnificent spreadsheets. They’re such a dedicated, talented group of people that it makes it easy for me to tell the world why they should be working with us.

Being able to measure your marketing – to know when it’s doing its job – is a real gift. Not only can it save clients money, but it means that campaigns have the potential to just keep on succeeding. Split-testing ads, seeing what works and what doesn’t, analysing what activity is generating the most leads: this all means that your marketing can continue to develop in ways that you know is going to get you results. Having data like this to inform your strategy is hugely valuable.

Outside work, my best ever thing is my garden. This year has been my first growing-vegetables year, which I’ve really loved. One day I hope to have a greenhouse and a luscious crop of basil. I’m also interested in The Tudors, lino printing, Wham! and looking at kitchens on Pinterest. In that order.

Isabel Johnson

Marketing and Events Manager