A postgraduate philosopher from the University of East Anglia, Ephraim joined Fountain in February 2017 as a Digital Marketing Support Assistant and now works as our in-house Scriptmaster ensuring campaigns achieve the technical excellence required to meet and exceed their targets.
“I studied Politics and Philosophy for my undergraduate degree and Philosophy for my postgraduate, both at UEA. Surprisingly, doing my degrees got me into computers and software (I was politically left-leaning and geeked out over Linux operating systems, and the ‘libre’ philosophies of their founders. I also broke my Laptops dozens of times trying to install them).
I am new to the world of marketing and still trying to find my way around but it has been interesting so far. What attracted me to the sector initially was how it made sense of much of what I saw happening on the web. Large web-companies like Google and Facebook always baffled because of the apparent paradox: they appear to charge for almost none of their services and yet they’re worth billions. Once I started reading about digital marketing, it made me realise that this isn’t necessarily true: they’re essential selling large platforms of audiences.
From a consumer perspective I find digital marketing interesting because I think that it optimises user experience. Good digital marketing has the potential for making the web responsive to people in the sense that it allows ideal consumers to be found by ideal merchants, or vice versa. Of course, in a marketplace as vast as the internet this is a crucial service to buyers and sellers alike.
When asked what he’s currently enjoying most about his role at Fountain, Ephraim replies;
“Right now – learning. I am learning a lot about PPC advertising and how platforms like Google Adwords work which means I get to answer a lot of the ‘why’ questions I had about the web: Q – why does that space-shoe that I considered buying on Amazon follow me onto the blog that I’m reading? A – Remarketing! It’s been a lot of fun. I’m hoping that I’ll be able to get some experience with SEO some time too, and learn about how to create well-structured content.”
Outside of work Ephraim plays bass and guitar in the gospel genre and is learning jazz for the double bass. Otherwise he likes to read, code, listen to podcasts and run!
“When I get the opportunity to veg out, you might also catch me watching Supergirl or the Flash.”