TRAINING: HOW WE WORK

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All of our training courses are different. Working with you, we will tailor the course content and structure to meet your objectives and to equip your team with effective digital marketing skills, adding real value to your business.

Effective training is based on a clear understanding of delegates’ current knowledge levels. Our preparation process ensures that our trainers are pitching the course content at exactly the right level for their audience.

OUR PREPARATION PROCESS:

  • Research: we study your business, online market and competition
  • Survey: we ask course members to complete an online survey to establish current knowledge levels.
  • Phone interview: we follow up the survey with a telephone interview to identify particular areas of interest and to confirm knowledge level.
  • Structure: we devise a training structure to meet the needs of your business and your team members
  • Pre-course study: if required, we will produce pre-course reading material, helping delegates to hit the ground running.

FOLLOW-UP SUPPORT:

Our work doesn’t finish when the course is over. We can offer on-going mentoring and strategic reviews if required. We strongly recommend that your team takes advantage of our post-training support – up to 5 hours in the following 3 months. We go the extra mile to make sure that our training is embedded and any questions are answered. Consultations can take place by Skype, phone or email.

 

PPC TRAINING:

PPC is a powerful marketing tool which delivers quantifiable returns. At Fountain our team have developed advanced spreadsheets which track profitability right down to keyword level.

These techniques and tools are at the heart of our PPC training, enabling your team to structure a results-driven and measurable campaign which can be scaled up as confidence grows.

CRO TRAINING:

Without a doubt, Conversion Rate is the most important number in Digital Marketing. Increasing the conversion rate of your website and online advertising is the easiest way to get better returns from your online marketing activity. Even few small changes can result in a spectacular increase in revenue by driving more enquiries or sales. Our trainers take Fountain’s nine-point CRO methodology and teach you how to apply it to your business.

SEO TRAINING:

Fountain has a strong track record of delivering excellent results using sustainable SEO techniques. Our training courses are informed by our day-to-day agency experience. We focus on quality practices that will equip your delegates to achieve positive long-term results for your business.

We also share our insight into how existing marketing assets or services such as external PR can be leveraged to benefit your search strategy.

 

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