Sam, Fountain's Head of Social spends a lot of time dissecting and analysing the features of Facebook.
Like with most digital platforms, the difference between a profitable campaign and one that wastes spend comes down to subtle nuances in how specific settings are used, what research has been carried out to define a target audience and the communication strategy devised to appeal to them.
Marketing Manager Dan Bell interviewed Sam about his deep experience with the platform and recorded key strategic insights that can help inform the approach of any business or organisation for whom Facebook is an important revenue source.
We hope you find the following video series informative!
Part 1: Navigating the mind of your ideal customer
Part 2: Entering your customer’s orbit of awareness
Part 3: Creating An Empathy Map
27 September 2018