How We Helped Magical Maths
+1023% Conversion Rate Increase
A Dramatic Reduction in Cost Per Lead through Conversion Optimisation
With UK numeracy rates making the headlines for all the wrong reasons, in January 2016 we were excited by the opportunity to work with an award winning franchise that injects fun into learning and makes a real difference to children struggling with maths.
Magical Maths’ previous Adwords campaign had a cost per lead of £97.04 and the website was converting at 0.68%. Our forecast determined the following goals would meet Magical Maths’ growth requirements and budget:
A Cost Per Lead of £20
200 Leads per month
As of February 2016, a new campaign is currently on track to exceed the goal of 200 leads per month after receiving 71 in the first 10 days.
Fountain’s copywriters made extensive changes to the website’s on-page copy, highlighting the unique features of the opportunity. This resulted in a substantial conversion rate increase meaning the campaign is on track to meet its goal of £20 per lead.
We see optimisation as an ongoing process. The next stage will be to increase conversion rate even further by reviewing site usability, to increase clicks from top performing keywords, and split-test advertisements.