Mobile search is growing rapidly, now accounting for almost 13% of total UK web traffic. This number is predicted to increase exponentially over the next few years, as more and more people in the UK get a smartphone.
Users tend to search differently on mobile devices than they do on desktops and laptops – in fact 1 in 3 mobile searches are locally focused. This provides a brilliant opportunity for local businesses such as restaurants, tourist attractions and shops to get in front of an audience looking for something nearby or to visit while in a town or city they might not know well.
Additionally, mobile web users are buying online as well as browsing – a recent survey showed that 33% of smartphone users have made a purchase already from a mobile site.
Now is the time to start thinking about how your website will succeed with mobile search – can users find your site? Is your site easy to use on a small screen?
Click on the links below to find out more about how Fountain can help drive mobile search traffic to your website: