Since the beginning of November, Google has started introducing Product Listing Ads into AdWords. This is an extremely effective tool for online shops - allowing you to show a picture of your product along with a price before a visitor even clicks on your ad. This not only catches the attention of the user, but also means you are less likely to waste money with those people who are looking for a cheaper, or slightly different, product.
We have already had great success with our e-commerce clients in using AdWords Products Listing Ads – some of the results we have seen include:
- Higher click-through rate – more visitors
- Higher conversion rate – more sales per visit
- Lower cost per conversion – less money spent per sale
