SEARCH ENGINE OPTIMISATION: How We Work

(SEO)

FOUNTAIN SEO: A BETTER WAY

Our commitment to employing only best practice standards means that search engines will view your website as relevant and trustworthy. As a direct result your business listing will climb the rankings, and your traffic-flow will intensify.

We work within Google’s quality guidelines – taking an ‘online PR’ approach to SEO.

SEO: HOW WE WORK

Search engine optimisation is a vital tool in the continuously evolving world of digital marketing. Our team of SEO specialists constantly review and adopt new technologies to keep Fountain at the forefront of our industry and attain market leadership for our clients.

Website optimisation consists of two main elements:

On-page SEO and off-page SEO

ON-PAGE SEO:

On-page refers to the written content and keyword placement on a web page both within the visible body text and the underlying metadata. The main aim of on-page optimisation is to communicate relevancy.

At Fountain we will ensure that your website is rich in well-written content and, working with you, we will determine which keywords best define your business. These all-important words and terms are the ones which your target audience will use when searching for your type of products or services.

We take a copywriters approach to on-page SEO – ensuring your content is appealing to both your website visitors and the search engines.

Keywords and their on-page positioning, when combined with high-quality content, have a positive influence on Google and other search engines by building clarity and relevance into your website.

OFF-PAGE SEO:

Off-page involves having in-bound links built to your web pages.

We take a creative and journalistic approach to building links.

Our SEO writers, who are frequently published on respected online platforms, produce quality, engaging content and distribute it to relevant high-profile websites. Strong linkages bring authority to your online presence and play an important role in expanding your visibility in search results. These ongoing link building initiatives also generate online PR, driving further traffic to your website.

Off-page optimisation, in the form of link building, is an ongoing activity.

FUTURE-PROOF SEO:

We always work in strict accordance with Google’s guidelines. Our clients are completely protected from algorithm updates which heavily penalise websites which use unethical practices to gain improved rankings.

We have never had a client hit by a Google Penalty or update as a result of our services.

 

 

 

SEO

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